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NYDailyNews.com: “Rum’s time to shine”
Posted on June 9th, 2010
There’s an article on NYDailyNews.com article entitled Beyond Bacardi: Rum’s time to shine. It briefly talks about rum variety, but mostly focuses on Jessica Harris’ book “Rum Drinks: 50 Caribbean Cocktails, from Cuba Libre to Rum Daisy” and a new bar that specializes in rum punches.
The title of the article is promising, but I can’t help but think that they don’t really believe that it’s “rum’s time to shine” since they didn’t put it in the food section where it would be easily found. Instead it’s buried in the Latino section which, if you wanted to find it from the front page, requires scrolling down until you see the “Local” menu on the left, clicking on local and then click on “Latino” at the bottom of the menu on the new page. There’s nothing wrong with being in the Latino section, but if you’re trying to show how rum’s time to shine is now, it would help to make the article visible to more people.
Tags: Bacardi, Jessica Harris, NYDailyNews.com, Rum
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